Content Marketer

MEET YOUR TEAM

CLAIRE GREENWOOD

Head of Creative

Claire has over 25 years creative experience working with enterprise accounts through to crafting new brands.

Here at BPS she plays a pivotal role as our brand guardian. Having recently mastered our new rebrand, she is responsible for all creative and also works on behalf of our clients via our Brand Performance Studio.

At home, Claire enjoys spending time with her husband Jimmy and children Lola and Chester, but can also be found with a glass of champagne at London Fashion Week!

RICHARD WILLIAMS

Marketing Director

Richard has a diverse new business and marketing background that includes running his own consultancy and working for one of the UK's leading digital agencies.

Here at BPS he is tasked with leading our global marketing push. Digital, communications, social media, employer brand and client work all fall under his remit.

Outside of work you'll hear him regularly moaning about West Ham United or he'll be spending time with his wife Lisa and sons Jackson and Carter.

WILLIAM GELDART

Content Marketing Manager

With a strong background in the creation and distribution of content at Ladbrokes-Coral, Will is tasked with owning the entire BPS content strategy.

Working very closely with you, he will focus on supporting our rapidly growing sales team with their business development and thought leadership, while you support our international offices fuelling our inbound strategy.

Will has a passion for horse racing, Wycombe Wanderers FC and enjoys spending time with his Wife Emily and son Oliver.

LAUREN FOWLES

Digital Marketing Executive

Working in digital roles for both Grundon and Complete IT, Lauren has experience in all aspects of the digital spectrum.

At BPS she owns our social media strategy, paid advertising, video production and is our 'Chief Hubspot' guru, enhancing our website.

Out of the office, she is a regular gym goer, enjoys skiing and can often be found dancing the night away at festivals!

HOW YOU'LL MAKE AN IMPACT

As our Content Marketing Executive you’ll play an integral role in ensuring the Marketing team hits and exceeds its lead generation targets and increases brand perception.

You’ll play a key role in enhancing our digital presence and have the opportunity to break the mould by creating industry-leading content that sets us apart from the competition.

By building influencer networks you’ll also get the chance to make valuable external relationships that’ll directly drive the company’s sales and marketing efforts.

THE ROLE

Due to high demand and global growth, our content strategy now needs another person to work alongside our Content Manager William to help shape both our business development activities and the growth of our brand.

With content at the heart of our success in 2018, this is an excellent opportunity to become part of a fast moving team. We’re looking for someone digitally savvy, with a passion for creating and editing cutting-edge content.

This role requires someone with a flair for writing and experience in engaging the end user in a B2B environment. You’ll also have an understanding of effective ways to amplify content through partners, influencer networks and the media.

Sound like you?

Develop top of funnel content for our ecosystem such as blogs, social updates, infographics, interviews etc.
On a day-to-day basis work closely with the Marketing team, sales/account managers and outside agencies to execute plans & projects.
Writing content for different regions and international offices.
Collaborate across functions and silos to deliver an effective content marketing strategy and editorial plan, meeting the business objectives at the lowest possible cost.
Editorial requirements include basic SEO understanding, content categorisation and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
Manage people within the organisation to provide thought leadership.
Manage all marketing deliverables within budget. Assist Marketing team with plans from implementation through to execution.
Be ‘Curious’, follow the competition, use their output for inspiration and better it.
Adhere to Tone of Voice guidelines.
Build and leverage content partnerships to maximise and amplify content reach.
Work closely alongside our People & Culture team to support internal communications, recruitment and initiatives.

YOU

Having the right skills on a CV is a conversation starter but what really interests us is that little something different someone could bring onboard.

We’re professional but plain-speaking. Less stiff upper-lip but we still look and sound the part.

When it comes all of our roles, we’re looking for like-minded individuals eager to learn and grow with us.

We’re looking for someone who is PC or Mac literate and ideally has experience of creating B2B content for either another B2B business or an agency.

Likely activities will include managing a blog and organising a busy content schedule, interviewing people around the business for insight and opinion and writing copy for web. Video production would be great, but we won’t hold it against you if you haven’t!

A natural interest in content and its creation is a must and an understanding of what good content looks like.

An excellent grasp of B2B content writing skills, an understanding of marketing principals and excellent organisational/project management skills will also stand you in great stead for the role.

At a glance:

PC or Mac literate.
Experience creating and editing video desirable (Not essential but preferable).
Experience creating content for the web.
Editorial mindset that seeks to understand what audiences consume and how to create it.
Proven track record creating highly engaging content.
Proven ability to organise, manage and prioritise busy content schedules.
Excellent organisational and/or project management skills.