Employer Brand Guide

Download our guide and create your own compelling brand story


Your Employer Brand is everything. It’s how you’re seen by both your potential candidates and your existing employees and it’ll make all the difference when trying to attract the best people. The good news is you have ultimate control over your company’s personality and proposition.
This guide will give you:
The theory behind creating a standout Employer Brand
Inspiration from market leaders
Advice on finding your ‘Why’ and defining your Values
Tips for developing your Employer Brand personality
How-to guide to developing candidate personas and content