The Employer Brand Toolkit

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With the competition for high-quality individuals so fierce it’s essential to have a firm grasp on your employer brand. Candidates now have more choice than ever and demand a certain experience before even considering an employment opportunity. Whether you have an employer brand in place or wish to start your journey, we created this toolkit to give you the structure, knowledge and inspiration to craft something compelling.

Included
 
A guide to building your employer brand
64 ways to enhance your candidate experience
Candidate persona template
 
You can also take our Employer Brand Quiz to see how you stack up!

EMPLOYER BRAND GUIDE

A practical guide to understanding and crafting a compelling employer brand.

An employer brand is a company’s personality and proposition. In its most simplest form, it’s how you’re seen by both your potential candidates and your existing employees. There are some simple and effective tasks you can run with your team to get under the very fabric of your organisation and create a brand story worthy of attracting the top talent.

Download this guide to better understand:

  • How to identify your company Values
  • ‘Why’ you do what you do
  • How to build out your brand pillars
  • How to develop your compelling candidate personas
  • The process for crafting content that gets results

 64 WAYS TIP SHEET

Having an employer brand in theory is only half the journey, you have to live and breathe it for it to truly take shape. It all starts with the experience your candidates get as they engage with you. This handy book of ideas covers the whole candidate experience spectrum from initial website visit through to onboarding. Feel free to take them and tailor them to your business. 

  

CANDIDATE PERSONA TEMPLATE

A user persona is an all-encompassing description of a group of people you wish to target. Personas normally consist of the needs, motivations, challenges goals, likely-used channels and observed behaviour patterns of your customers or candidates. Having a persona allows you to better understand who you’re communicating with and what they’re likely to respond to. Here’s a template to help you on your way!

EMPLOYER BRAND – Download our complete Toolkit

With the competition for high-quality individuals so fierce it’s essential to have a firm grasp on your Employer Brand. Candidates now have more choice than ever and demand a certain experience before even considering an employment opportunity. Whether you have an employer brand in place or wish to start your journey, we created this toolkit to give you the structure, knowledge and inspiration to craft something compelling.

Complete the form to download the complete toolkit.

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