With the competition for high-quality individuals so
A practical guide to understanding and crafting a compelling employer brand.
An employer brand is a company’s personality and proposition. In its
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Having an employer brand
A user persona is an all-encompassing description of a group of people you wish to target. Personas normally consist of the needs, motivations, challenges goals, likely-used channels and observed
With the competition for high-quality individuals so fierce it’s essential to have a firm grasp on your Employer Brand. Candidates now have more choice than ever and demand a certain experience before even considering an employment opportunity. Whether you have an employer brand in place or wish to start your journey, we created this toolkit to give you the structure, knowledge and inspiration to craft something compelling.
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