Employer Brand Toolkit Asia

With the competition for high-quality individuals so fierce it’s essential to have a firm grasp on your employer brand. Candidates now have more choice than ever and demand a certain experience before even considering an employment opportunity. Whether you have an employer brand in place or wish to start your journey, we created this toolkit to give you the structure, knowledge and inspiration to craft something compelling.

We’ve included

A guide to building your employer brand

64 ways to enhance your candidate experience tip sheet

A candidate persona template

EMPLOYER BRAND GUIDE

A practical guide to understanding and crafting a compelling employer brand.

An employer brand is a company’s personality and proposition. In its most simplest form, it’s how you’re seen by both your potential candidates and your existing employees. There are some simple and effective tasks you can run with your team to get under the very fabric of your organisation and create a brand story worthy of attracting the top talent.

Download this guide to better understand:

How to identify your company Values
‘Why’ you do what you do
How to build out your brand pillars
How to develop your compelling candidate personas
The process for crafting content that gets results

64 WAYS TIP SHEET

Having an employer brand in theory is only half the journey, you have to live and breathe it for it to truly take shape. It all starts with the experience your candidates get as they engage with you. This handy book of ideas covers the whole candidate experience spectrum from initial website visit through to onboarding. Feel free to take them and tailor them to your business.

CANDIDATE PERSONA TEMPLATE

A user persona is an all-encompassing description of a group of people you wish to target. Personas normally consist of the needs, motivations, challenges goals, likely-used channels and observed behaviour patterns of your customers or candidates. Having a persona allows you to better understand who you’re communicating with and what they’re likely to respond to. Here’s a template to help you on your way!

"Hi, thanks for taking the time to check out our Employer Brand Toolkit.

From my conversations with Singapore’s Fintech HR Leaders, I know first-hand just how difficult it is to beat the competition to the best talent.

Which is why we produced this Toolkit, to help companies like yours define your values and build a strong brand presence that sells your vision and purpose.

I hope you find the insight and tools we’ve provided useful.

Download the Toolkit and get in touch to let me know your thoughts."

- Crystine.

The Employer Brand Toolkit

Download for great advice on crafting a compelling employer brand

EMPLOYER BRAND GUIDE

64 WAYS TIP SHEET

CANDIDATE PERSONA TEMPLATE

CRYSTINE CHAM